Samir for India
Samir Kumar
Founder & CEO
cliQ India Media Private Limited
Former Head, Prasar Bharati News Services & Digital Platform
The task of revamping Prasar Bharati’s digital presence had begun from an abandoned cell at ITO, New Delhi and rudimentary infrastructure. After quickly assessing the status of Public Broadcaster’s setup and the margin that needed to be covered in terms of digital activity, status of digital assets, social media presence, and the processes that were being followed by various departments and individuals, fresh processes and changed work patterns got introduced. Soon, these brought very positive results in terms of record digital growth, recognition by ministries, important leaders, influencers, journalists, media houses and many other reputed firms and individuals.